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This is a general seo done by a beginner, the news sites like bbc came under top 100 sites of the world, we are not comparing these site with each other, but trying to observe and to write what we have observe.
http://news.bbc.co.uk/ : It ranked in the top 100 site , but sub pages are very long and i think they are not using keywords for their inner pages. No sitemap
http://www.cnn.com/ : Keyword relevancy and selection of keywords is not very good
www.fool.com : Keyword relevancy and selection of keywords is not very good, need to work on promoting keywords
http://www.dawn.com/ : found NO Meta Description or keywords found, url's are unnecessarily long, should learn the competitors work.
http://www.kalpoint.com :title,meta description and meta keywords are same, meta helps searchengine to understand the pages and meta tags should not be for keyword stuffing.
http://www.jang-group.com.pk/ : web under development or expired

To increase the ranking of the selected keywords, you can do many things, for example: you can take advantage of your internal high rank pages for internal linking for that keyword as well as you can promote that keyword externally (in blog,forums,directory etc), before doing that take a look at the density of that keyword on your page which you have selected against your keyword.


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